Ever since Google Glass saw its debut back in 2013, interest for Augmented Reality has deflated like cartoon balloons being pierced by ACME needles. Glass was just too expensive, had no tangible use and battery life was mediocre.
That’s why Google discontinued the AR goggles while in its infancy. It remains to be seen whether or not Glass will see a return to mass market anytime soon.
Augmented Reality is the Future, Son
However, in a recent interview with Bloomberg News, Apple stated that it seriously considers joining, albeit late – the AR party.
Furthermore, the proposed wearable hardware would sport a wireless connection to, say, an iPhone, and will depict various objects in the wearer’s immediate field of view (FOV).
As it was reported thus far, the tech giant has already ordered special tracking and display technology, but it’s unclear whether they plan to experiment on it, or make working prototypes with it.
Their report projects 2018 as a possible year in which customers could see such devices hitting, more so opening the AR market.
Back in July, Tim Cook has been caught saying that Apple had continuously invested in the augmented reality proposition, and plan to stay in it for the long run. It’s also not very clear what Cook’s true intentions are, since the technology is presumably far away from actual appeal to users.
When we delve into history however, we can conclude that Apple doesn’t create trends: rather it makes them ‘trendier’, in all and every sense of the word.
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